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How to produce a successful corporate video - some points to consider when choosing a production company.

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How to produce a successful corporate video

In order to produce a successful corporate video, you will need to choose the right production company. It is helpful if you know how much budget is available and have a good idea of what you want to achieve. If you are not sure about this look at our advise on writing a Brief.

 

 

Special introductory offers!

'FREE' case of wine - a free case of wine will be given, with our compliments, to all new customers to commission a corporate video, DVD, or streamed media.

Introductory Discount on the price of a corporate production - see our online quotation to find out how much your corporate production is likely to cost and then check the 'Discount' box to see the discounted price.



Choosing a production company

This can be difficult, each production company claiming to be the best but in reality providing a vast range of services and all quoting a variety of prices. Here are some points to consider when choosing a production company:

    • does the production company have a set of standards to which they work?

      For example, some production companies produce broadcast programmes and therefore will be used to working to broadcasting standards, whilst a company that only produces videos for weddings and corporate videos is unlikely to be working to the same high standards.

    • what sort of equipment will be used for your corporate video?

      successful corporate video - broadcast cameraSome production companies are kitted out for broadcast work and therefore only use professional broadcast equipment for all of their productions. Their cameras will be of the standards required by the large broadcasters, and they will be used to arriving at a location and setting up lighting and audio equipment prior to filming. Others will arrive with a small hand-held camcorder, and no lighting or audio equipment and therefore will be unable to match the quality of images or sound of the broadcast production company.

    • what will the service consist of - a script and storyboard?
    • Check what the production company is really providing as part of their service in making your corporate video as this can vary greatly from one production company to another. A script is the most important working document when producing your video as it forms the foundation upon which the whole programme is built. It is a constant source of reference around which the whole of the pre-production stage revolves.

      A script should show how the programme will be developed and the shots and audio to be used throughout the programme. A copy of the narrative may also be produced as a separate document as supplied for the voice-over or presenter.

      A storyboard is a visual representation of the video, based on the script and therefore can often be easier to follow. The storyboard is not an essential document for a corporate production unless the message is dramatized and involves a number of actors and props. In this case it can be particularly useful when developing the shooting schedule and when filming on location.

    • arrange to meet the producer to discuss your requirements

      Not only should this meeting be very informative for you, but you also will get the opportunity to see if you can work with the production company, particularly if you meet with the people who will be working with you on your corporate video.

    • managing to keep within your budget

      You will no doubt have an idea of the budget allocated for your corporate video and therefore be looking for a quotation within your budget. When considering which production company to choose, you may well be quoted a range of differing figures. If you are tempted by a competitve price do check you will be getting a quality product. Insist on a breakdown of the budget before signing a contract. If you are not satisfied with the figure quoted it is always worth trying to negotiate with the production company. There may be the possibility of some discount or reduction in the costs.

    Instant online quotation!

    To get an instant idea of the budget needed for a corporate production use our online quotation. Just select the options that meet your requirements and instantly you will see an estimated budget.

    Special introductory discount!

    If you are new to Peak Vision TV, then you can receive a special introductory discount on the price of your corporate production. Just select the 'Discount' option at the bottom of the online quotation page and you will instantly see your discounted price. If you have any questions about the options or the estimated price ring us on 01629 55817.



    For more information on choosing a production company see How to Commission a Corporate Video / DVD



What is the purpose of your corporate video?

Before you commission a production company you will need to have a clear idea of the purpose of your corporate video. There are a number of issues that will need to be addressed and it is advisable to outline them in a Brief.

 

 

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