The post-production is probably the most time-consuming part of the video production process.

The Post-production stage of a Corporate Video

This is probably the most time-consuming part of the whole video production process, just as in the case of a hit movie. This will be taken into consideration at the time of scheduling the production.

Below are some of the main activities undertaken when editing your programme. The order in which they are completed may vary from one production to another.

Assembly of the rushes

Once we have all the footage work will begin on one of our edit suites. Assembling the rushes refers to viewing the footage and deciding on the shots to be used. They are assembled in the order they will be viewed in preparation for the editing to commence.

Animations, graphics and titles

We will have discussed the use of animations, graphics and titles at our meeting at the beginning of the production process, particularly in relation to corporate logos, or possibly products being promoted in your video.

Music and sound-effects

There is a wide range of music to choose from for your corporate video. There are three main categories to choose from:

• commercial recordings of popular or classical music requiring copyright clearance.
• library music where you may suggest the style of music you would like and we can select music fulfilling your requirements from the large selection available.
• music written for your corporate video according to your specifications.

You can be as involved in the choice of your music as you want. If you decide on library music we can send you some samples to choose from or we can choose the most suitable for you.

If you decide to have some music written specifically for your production we can send you samples of music by a number of composers for you to choose the style of music you are interested in. We can then arrange to have your music composed for you.

Once we have the music for your video we will begin to work on this element of the soundtrack, checking levels and monitoring the quality using ppm meters and audio vectorscopes

At Peak Vision TV we have our own recording facilities enabling us to record our own sound effects to add to the sound track on your programme to enhance the images and add to animations where necessary.

A good soundtrack is essential to add life and vitality to images, no matter how excellent the images.

The voice-over

We have a variety of voice-over artists available for our corporate productions. If you want to be involved in choosing the right voice, we will provide samples to choose from. Otherwise, the choice can be left to our discretion and we will find the voice to appeal to your audience and suited to your product and company image. In this case, we will still make sure we have your approval before the recording is arranged.

'Rough cut'

This is a rough version of the corporate video with music, sound effects, animation and voice-over. However, it will not look very different from the end product. At this stage we meet with you providing the opportunity for feedback and any last requests for small changes to be made to your programme. As our editing is done in-house, it is still possible to make such changes without taking too much time.

'Final cut'

Having completed the final edit making any small changes requested by you and putting the finishing touches to the production, the Final Cut will be shown to you for your final approval before beginning work on duplication if required.


where to begin ...